Words by Caloy Libosada Jr.
New DOT slogan logo
In a media briefing today (Jan 6, 2012) the Department of Tourism led by Secretary Ramon Jimenez and backed up by the PR firm, BBDO Guererro, presented to the eager media the new tourism slogan.
Secretary Jimenez made a short introduction and justification for the slogan. He said that it is centered on the Filipino people ensuring that visitors would have fun in their stay in the Philippines. And that the Filipino people has this trait to be a naturally fun people.
He then highlighted this slogan: IT’S MORE FUN IN THE PHILIPPINES.
A national campaign called #1ForFun will also serve to tap the huge domestic travel market.
It took a little while for the media to absorb the full impact of the slogan plus some more catchy statements from the Secretary.
Sample marketing videos for both international and domestic markets were also presented and the whole audience finally got the full meaning of the message. That the country’s best tourism resource and marketing medium are its people.
Now, lets see how this will pan out to the Filipinos. Will the people finally buy this and become champions of tourism themselves?
